Kelley Blue Book | Kellys Bluebook

Kelley Blue Book Co., Inc., began as the Kelley Kar Company, a Los Angeles based car dealership, in 1918. The dealership was founded by Les Kelley, an Arkansas born businessman who started the dealership with three used Model T Fords and one employee, his 13 year old brother Buster.

In order to obtain inventory, he began circulating lists of cars he wanted to acquire along with the price he was willing to pay for them. The price lists quickly became a trusted standard among Los Angeles area banks and car dealers.